In a poignant tribute to one of Assam’s most beloved artists, the late singer-composer-actor Zubeen Garg, his final film Roi Roi Binale premiered today across Assam and several other Indian cities to packed houses and unprecedented demand. The release has transformed into a cultural phenomenon, as fans turned out in large numbers—some braving early-morning hours and heavy rainfall—to witness the star’s last cinematic appearance.
In Assam alone, nearly 600 shows have been scheduled for the next week, across more than 80 screens, making it one of the most intensive release patterns in the state’s film history. Nationwide, the film is playing on around 92 screens with 150+ daily shows spread across cities including Dehradun, Lucknow, Pune, Jaipur, Kochi, Bhubaneswar and Goa.
The film opens very early in many theatres—some beginning screenings as early as 4 a.m.—and by early morning, tickets for the first week in Assam were reported sold out. Long queues formed outside cinema halls at dawn, with fans of all ages lining up to honour the memory of Zubeen Garg.
Producer Shyamantak Gautam described the response as “phenomenal” and stated that even overseas enquiries were being received for the film’s screening. Director Rajesh Bhuyan emphasised that while the movie is Zubeen’s last professional offering, in Assam it has evolved into “the people’s film”—one driven by shared emotion rather than purely commercial calculation.
Set against the backdrop of Assam’s cultural landscape, the film features Zubeen in the role of a blind artist and carries his original voice recordings, preserved as a tribute to his artistry. The project was close to two decades in the making, a passion project of the late artist who died in Singapore on 19 September 2025. The emotional weight of the release appears to have elevated its commercial reception beyond regional norms.
The state government has also announced that its share of GST revenue from the film will be donated to the Kalaguru Artiste Foundation, an organisation associated with Zubeen Garg’s legacy, to support artistes, flood-relief efforts and under-privileged students.
Cinema-owners across Assam say that nearly all shows today and for the coming week are booked to capacity. Some theatres in Guwahati have arranged additional late-night screenings to meet demand. The film’s impact is being viewed as a reaffirmation of Zubeen’s cultural influence and a rare moment when regional cinema achieved both emotional and box-office resonance.
For many fans, the film marks the last opportunity to see their hero on the big screen. Across Assam, from toddlers accompanied by parents to elderly fans, crowds wearing T-shirts with Zubeen’s face gathered for the earliest shows. Tears, applause and rose petals welcomed the film’s arrival.
On a broader level, Roi Roi Binale’s success is being viewed as a landmark event for Assamese cinema. The scope of the release—its reach beyond the Northeast into cities where Assamese films rarely screen—signals a shift in both market expectations and cultural positioning.
As the film’s first week continues to unfold, industry observers will watch whether the emotional momentum translates into sustained box-office returns. For now, Zubeen Garg’s final offering is doing far more than entertain—it is providing closure, collective remembrance and a once-in-a-lifetime cinematic tribute.
